Dental Appointment Reminders

One of our client dental practices in Michigan neglected to perform reminder calls one day. So what happened? Did it even matter? Well, it did matter. The no show rate for the day was extraordinarily high and some patients specifically said they forgot their appointments without the reminder calls.

On another occasion, the practice quit sending appointment reminder postcards for three months. Last minute cancels were higher in those three months than ever before.

Of course this is just anecdotal evidence and not very scientific. What happens to the no show rate at your practice when reminder calls are not made or postcards are not sent?